"Homeland" Family Market is the highlight event of "Family Month" held annually in May. The market incorporates several major elements, combining shopping and entertainment, allowing the public to enjoy quality family time with their loved ones and to promote family wellbeing in Hong Kong. Our served families will be invited to the event, providing them with precious family moments as well as enhancing their social engagement.

Family First Campaign of the Society is once again partnering with LIFE MART to organise the Market. With the theme "Family is where Love is", this year's illustrator Venus Philosophy is invited to create the key visual with the primary colors. The interpretation of "Family is where Love is" emphasizes that love knows no geographical boundaries and has no limits. It aims to inspire everyone with the courage to transcend boundaries, continue the search for family well-being, and embrace the abundance of love.

"Homeland" Family Market 2024

Date:       25th - 26th May, 2024
Time:      12:00 - 19:00
Venue:    PMQ (35 Aberdeen Street, Central)
Content: Handicraft Market, Workshops, Children Zone, Men Zone, Game Booths, Fast-sketching, Photo-taking Booth, Checkpoint Game, Live Music Performance, Family Stories Exhibition

Handicraft Market: A great collection of local handicraft brand and social enterprise, you can understand their family stories during shopping, we have added “Service User Experiential Learning Area” and “Cross-generation Stall Vendor Experience”.

Workshops: We have curated a variety of unique workshops for everyone, and the best part is they are completely free of charge. This ensures that both adults and children can find something they truly enjoy. Additionally, it allows more people to become familiar with local handicrafts and artisanal skills.

Children Zone: Family-oriented events organised by various organisations feature children's activities that involve storytelling, interactive games, and learning opportunities. Children can enjoy their playtime while also fostering their social and interpersonal skills.

Men Zone: We aim to create an enjoyable weekend market experience for everyone! And this year, specially for men, we have introduced darts, mini four-wheel drive and other exciting happenings.

Game Booths: This year's game zone brings classic games such as wooden ball Bingo, soda box ring toss, manual pinball table, and bead rolling fortune-telling game. Successful challenges will even earn you gift rewards. Gather your family and come together to take on the challenges!

Fast-sketching: Illustrators use digital drawing to create vivid and personalized family portraits in various styles on the spot, leaving behind wonderful memories for this market trip.

Photo-taking Booth: Instant photography service available where you can have your family portrait taken on the spot.

Checkpoint Game: Finish four missions and collect the stickers in our market to redeem the special gift set of “Homeland” Family Market 2024.

Live Music Performance: We invite local buskers to perform and share their family stories, using music to evoke a sense of 'Family' and 'Wellbeing.' This allows attendees and stall owners to enjoy the melodies while cherishing their family time, creating a more enriching market experience.

Family Stories Exhibition: We collaborate with social media pages to collect interesting and meaningful family stories. We invite you to share your 'favorite family story' and even have the opportunity to personally write a blessing for your family on a drawing board.

Key Sponsor: MTR Corporation

Supporting Organisations (listed in no particular order): BEE Family Coach, Chow Tai Fook, Hung Fook Tong Holdings Limited, Nan Fung Property Management, Spicy Garment Company Limited

Venue Partner: PMQ

Co-organizer: LIFE MART

Illustration Artist: Venus Philosophy

Illustration is provided by Venus Philosophy while typesetting and design are handled by the Hong Kong Family Welfare Society.

**Pictures are for reference only**

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