Latest news

HKFWS Flag Day 2026 "3.21 GO! Conveying of Family Wellbeing”

The Hong Kong Family Welfare Society (HKFWS) will be holding a territory-wide Flag Day on 21 March, 2026 (Saturday). Upholding our “family-centric” perspective, this year’s theme is “3.21 Go! Conveying of Family Wellbeing”. We aim to highlight the value of family by passing on and sharing family happiness, and to encourage the public to cherish their family relationships.

Through this event, we hope to raise HK$1.5 million to support the Society’s Zonta White House - Family Retreat Centre, Women and Family Enhancement Centre, and Family Care Support Service. We sincerely invite you to participate in one of the following ways and help us spread the blessings of family!

We aim to recruit 6,000 street flag-selling volunteers to join us on 21 March, 2026 in achieving our fundraising goal of HK$1.5 million. Individuals, families, groups, corporates, and schools are all welcome to sign up and participate. Volunteers who attend will receive a certificate of appreciation.

Register as Flag Day Volunteer

By registering as an Online Fundraising Volunteer, you will receive a unique "Online Flag Bag". You can then share it via WhatsApp or other social media platforms to encourage friends and family to donate. Volunteers who raise HK$500 or above will receive an electronic certificate of appreciation.

*Individuals who register as online fundraising volunteers must be at least 14 years old.

Register as Online Fundraising Volunteer

We have specially designed two exquisite Gold Flag sets. We sincerely invite you to support us by Gold Flag Donation and help spread the message of "Family Wellbeing".

Gold Flag Donation

If you are unable to participate in flag-selling in person, making a donation is the most direct way to let your love and care transcend time and location, maximising its impact. Your support enables us to continue providing high-quality professional social services for the wellbeing of families and the general public in Hong Kong.

Donation

HKFWS Flag Day 2026 "3.21 GO! Conveying of Family Wellbeing"
Date: 21 March, 2026 (Saturday)
Time: 7:00 AM to 12:30 PM
HKFWS Flag Day 2026 Official Page: https://fundraising.hkfws.org.hk/en

 

Other news

【免費下載資源】《家.味道 護老者的美食與故事》食譜書 (Chinese Version Only)

《家.味道 護老者的美食與故事》是一本專為護老者而設的食譜書,為煮出一頓美味、有營養而適合長者的菜式提供新點子!書中除了紀錄了「齊撐護老.為你煮餐好」食譜設計比賽的得獎作品、比賽嘉賓評判分享的色香味俱全菜色外,還紀錄了護老者及本會廚師的護老心聲,希望藉此喚起社會各界關注家庭護老者的需要、為他們打打氣!

Video Sharing: Love in Long-distance Families

Recently, there has been an increase in people choosing to immigrate. Despite the family members being physically apart, their relationship has grown even closer than before with their dedication to maintain the relationship. Family wellbeing should not be altered by distance; what truly matters is the effort we put into maintaining it.

This year, as the Society celebrates its 75th anniversary, we have collaborated with the online platform Mill MILK to convey the message "Family is where Love is." Just like Gary and his daughter Jancy in the video, even though Gary may feel sadness as his daughter goes to study aboard in Canada, he will seek to understand and encourage Jancy to pursue her passions. Meanwhile, in Hong Kong, Gary revives his dream of forming a band, bringing the family closer together. Despite the physical apart between Gary and his daughter, their increased communication and improved relationship demonstrate that "Family is where Love is."

家福會 護老者約章

支持「護老者約章」 表達你對護老者權利的支持及重視 (Chinese Version Only)

「護老者約章」旨在肯定護老者的貢獻及宣揚護老者應有的權利,並藉此推動社會各界關注及支持護老者的權利。